Automatic review request emails and reminders

Automatic review request emails help you ask customers for reviews after they complete an order or service. Reminders can follow up with customers who have not responded yet.

How automatic review requests work

When automatic review requests are enabled, Reviewbird sends an email to customers after their order is fulfilled. The email includes a link that takes the customer directly to the review modal on the original product page.

You can control when the first email is sent, whether reminders are sent, and how many reminder emails customers receive.

Where to manage review emails

Open your store dashboard, then use the Emails section in the sidebar.

• Email Templates: turn email types on or off and edit the email content.
• Email Settings: set timing, product selection, country filters, and blocklists.
• Scheduled Emails: view, preview, send, cancel, or block future scheduled emails.

Default settings

• Review Request emails: disabled by default.
• Send Delay: 14 days after order fulfillment.
• Country Filtering: exclude mode, with no countries selected.
• Max Products: up to 3 products per email.
• Selection Strategy: random.
• Excluded Products: none.
• Review Reminders: disabled by default.
• Reminder Send Delay: 7 days after the review request email.
• Maximum Reminders: 1 reminder.

Set which order status indicates a fulfilled order

You can determine which order status indicates a fulfilled order. By default this is set to “Completed”, which is a default WooCommerce order status. However if you have a different status (perhaps through a 3PL or other integration) you can set this to a different status.

This setting can be configured under Emails > Email Settings > Review Requests or here: Store > Connect.

Turn on review request emails

1. Go to Emails > Email Templates.
2. Select the Review Request tab.
3. Check Enabled, or click Enable Email.
4. Review the subject line, heading, subheading, and email sections.
5. Click Save email settings at the bottom of the page.

The default review request subject is How would you rate {{product_name}}?.

Change when review requests are sent

1. Go to Emails > Email Settings.
2. Find the Review Requests section.
3. Under Send Delay, enter the number of days to wait after order fulfillment.
4. Click Save Settings.

The delay can be set from 0 to 60 days. If you set it to 0, the request is scheduled as soon as the order becomes eligible.

Choose which orders can receive review requests

Sometimes you have products or situations where it is not desirable to send automatic review requests. For example, if international shipping times have wide variance due to customs processing you might want to limit review requests to domestic orders.

You can control who receives review requests under Emails > Email Settings. To add country restrictions, use the Country Filtering options:

• Exclude countries: send to all countries except the selected countries.
• Allow only specific countries: send only to the selected countries.

Excluding products from review requests

You can also exclude products from review requests. This is helpful if you sell items such as Gift Cards, which don’t really make sense for reviews.

Choose which products appear in emails

In the Product Display Settings area, you can choose how many products to show and how products are selected when an order contains more than the maximum.

• Max Products: choose 1 to 10 products per email.
• Selection Strategy: choose Random, Most Expensive, Least Expensive, or Fewest Reviews.

Note: Use Excluded Products to skip specific products. Orders that contain only excluded products will not trigger review request or reminder emails.

Turn on reminder emails

1. Go to Emails > Email Templates.
2. Select the Reminder tab.
3. Check Enabled, or click Enable Email.
4. Click Save email settings.

Reminder emails are only active when review request emails are also enabled. If review requests are disabled, reminders will not be sent.

Change reminder timing

1. Go to Emails > Email Settings.
2. Find the Review Reminders section.
3. Set the Send Delay.
4. Set the Maximum Reminders.
5. Click Save Settings.

The reminder delay can be set from 1 to 60 days. The maximum number of reminders can be set from 1 to 10.

Reviewbird stops sending reminders when the customer submits a review. Before sending a reminder, Reviewbird also checks whether the products in the email have already been reviewed.

Edit the email content

Use Emails > Email Templates to edit the Review Request and Reminder emails.

For each email, you can edit:

• Subject Line
• Heading
• Subheading
• Email Sections
• Collection Method

The default collection method is Star Rating Links, where customers click a star rating and open the review widget on your site. You can also choose Embedded Form to include the review form directly in the email, with a fallback link for email clients that do not support it.

Use Live Preview to review the email before saving. When an email type is enabled, you can also click Send Test Email.

Block customers from receiving emails

Go to Emails > Email Settings and use the Email Blocklist section to prevent specific customer email addresses from receiving future emails.

Enter email addresses separated by commas. New addresses added to the blocklist will also cancel any currently scheduled emails for those customers.

View and manage scheduled emails

Go to Emails > Scheduled Emails to view queued and past emails.

You can filter by status, search by order number, product name, or customer email, and manage pending emails. Pending emails can be previewed, sent immediately, cancelled, or used to add a customer to the email blocklist.

Further reading

Improve deliverability by configuring a custom sender